Bandhan Bank ropes in Aveek Datta as Deputy Vice President, Public Relations

Over the years, SPAG FINN Partners has consistently excelled in the field of Public Relations, effectively bridging the gap between clients and consumers by delving deep into the perspective of the latter.

In a recent conversation with Aman Gupta, Managing Partner and Health Practice Asia Lead, e4m sought insights into how the agency plans to expand its reach far and wide. Gupta also elaborated on the myriad techniques the agency employs to create highly engaging brand campaigns.

Here are some edited excerpts:

**1. Strategic Expansion After Acquisition:**
Since the acquisition of SPAG by FINN Partners, the company has experienced significant growth by venturing into new sectors and practice areas. Could you shed light on the vision behind this expansion and how it aligns with the agency’s core strengths?

The expansion into new sectors and practice areas post the acquisition is driven by a clear strategic vision. Our objective is to leverage the combined expertise and strengths of both firms to offer clients a comprehensive array of services that seamlessly integrate traditional PR, digital marketing, and other communication disciplines. These services span across Purpose and Social Impact, Technology, and Consumer sectors. This expansion aligns perfectly with our core strengths, which include in-depth industry knowledge, an integrated approach to communications, and a commitment to delivering impactful results.

**2. Harnessing Global Expertise:**
How does SPAG/FINN make use of its global expertise as a leading integrated marketing and communications agency? How do contributions from global experts enhance and strengthen the agency’s services across various industry sectors in Asia?

With an extensive network of experts worldwide, we have the ability to tap into a diverse range of perspectives and industry insights. This enables us to craft campaigns and strategies that are not only innovative but also well-informed. In Asia, these contributions play a crucial role in bolstering our services by providing us with a deeper understanding of market nuances, cultural dynamics, and emerging trends. This, in turn, enables us to tailor our approaches more effectively across various industry sectors.

**3. Transition in Building Integrated Brand Campaigns:**
As an integrated marketing agency, what transitions have you observed in building integrated brand campaigns?

The transition in building integrated brand campaigns has been noteworthy. We have witnessed a shift from isolated marketing efforts to a more holistic approach. Integrated campaigns today revolve around seamless storytelling across multiple platforms and channels. Our teams collaborate closely, merging public relations, content creation, social media, and digital marketing efforts to create a unified narrative that resonates with the target audience. This shift underscores the importance of a synchronized message that reaches consumers wherever they may be.

**4. Emphasis on Purpose and Social Impact:**
In the current landscape, the emphasis on Purpose and Social Impact has become paramount for every organization. How do you envision assisting clients in recognizing and effectively addressing their Purpose and Social Impact requirements?

In today’s dynamic business environment, the emphasis on Purpose and Social Impact has evolved beyond corporate responsibility to become a crucial strategy for forward-thinking organizations. This shift represents not just a trend but a fundamental change in how companies engage with stakeholders, navigate markets, and contribute to the greater good.

At SPAG FINN Partners, we see this landscape not merely as an opportunity but as a responsibility. Our role is to guide our clients in navigating this complex terrain, helping them discover their authentic purpose and seamlessly integrate it into their brand essence. This process involves a deep exploration of their core values, a comprehensive understanding of their societal impact, and a commitment to transparent and meaningful action.

Our approach is multifaceted, grounded in strategic insights, and fueled by creativity. We believe that purpose must be seamlessly woven into the fabric of an organization, not an afterthought. Our team, with its diverse perspectives and extensive experience, provides a comprehensive view of this process. We have taken a significant step forward with the launch of “The FINN Purpose Alignment Index and report,” a pioneering initiative that not only assesses an organization’s purpose-driven initiatives but also offers actionable insights for refinement and growth. Through this index, we aim not just to set a benchmark but to foster a culture of continuous improvement.

We envision assisting our clients in recognizing their Purpose and Social Impact requirements by providing them with a blueprint that aligns their aspirations with measurable outcomes. This extends beyond words; it’s about translating purpose into action and intentions into tangible, positive change.

**5. Incorporating Purpose and Social Impact Principles:**
How do you intend to seamlessly incorporate these principles throughout your services, leveraging your communications expertise within the industry to bring about meaningful societal transformations?

Our strategy revolves around infusing Purpose and Social Impact into every aspect of our services. We collaborate closely with clients to unearth their unique societal goals and then craft communication strategies that amplify their intentions through innovative methods. By leveraging our communication expertise, we ensure that these principles resonate deeply with target audiences, sparking engagement and action.

This approach goes beyond just campaign messaging; it extends to corporate culture and operations. Through this holistic approach, we aim to drive the type of societal transformations that align with our clients’ values and contribute positively to the world.