Sandesh Damle rejoins Axis Bank as Head of Media Planning & Buying

In her new capacity, Pallavi will be dedicated to infusing the agency’s strategic acumen with a fresh perspective and a strong dose of innovation for clients operating in the Out-of-Home (OOH) domain. She will be reporting to Imtiyaz Vilatra, the Managing Director of Posterscope India.

Pallavi will also take on the responsibility of overseeing clients at a national level and enhancing the strategic direction across various verticals, including Out-of-home, Retail, Activation, and Rural marketing.

With a career spanning over 18 years, Pallavi has accumulated experience working with renowned organizations such as Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, Confederation of Indian Industry (CII), and Force Motors. Prior to her role at dentsu, Pallavi held the position of AVP, leading the strategy team at Madison OOH.

Imtiyaz Vilatra expressed his enthusiasm about Pallavi’s appointment, stating, “We are thrilled to welcome Pallavi to the Posterscope family. Her extensive experience and knowledge make us confident that she will bring substantial value through fresh insights and ideas. I extend a warm welcome to her and believe she will play a pivotal role in further advancing our growth trajectory.”

Pallavi Patil added, “I am excited to embrace this new opportunity as I step into my role at Posterscope India. Guided by my past experiences, I am ready to contribute, learn, and thrive alongside the team in this exciting journey of growth and innovation.”